Our story

Gofere, meaning Afro Hair in Amharic, takes pride in celebrating the rich and diverse cultural heritage of Africa. With trust at the heart of everything we do, we strive to make planning a trip as easy and enjoyable as possible for you. We prioritize providing accurate and up-to-date information and only work with reputable partners, giving you the peace of mind to trust the information, accommodations and the company you're booking with. Afro hairstyles hold a significant place in African history, dating back to ancient Egypt where it was worn as a symbol of spiritual power and protection. The hairstyle has endured despite efforts by colonial powers to discourage it, and has always been a symbol of cultural pride, identity and heritage among African people. In the 1960s and 1970s, the Afro hairstyle became popular as a symbol of the Black Power and Civil Rights movements in the US, and remains a symbol of pride in African heritage today. At Gofere, we offer a wide range of options for destinations, accommodations, and activities, giving you the freedom of choice to choose what suits your style and budget. Our dedicated customer service team is always available to help with any questions or concerns you may have, ensuring your safety and comfort on your travels. Experience the beauty and tradition of Ethiopia and Africa, and join a community of like-minded travelers who share your passion for exploring new cultures. Book your trip with Gofere today, and feel the sense of belongingness as you unlock the beauty of Africa in a safe and enjoyable way.

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Our Values

At Gofere, trust is at the heart of everything we do. We understand that planning a trip can be stressful, and we want to make it as easy and enjoyable as possible for you. We know that you want to be able to trust the information you're reading, trust the accommodations you're booking, and trust the company you're booking with. That's why we prioritize providing accurate, up-to-date information and only work with reputable partners. We also have a dedicated customer service team that's available to help you with any questions or concerns you may have. Safety is also a top priority for us. We want you to feel comfortable and secure when you're traveling, whether it's finding a safe and reliable mode of transportation or booking a clean and well-maintained accommodation. You can trust that when you book with Gofere, you're in good hands. We also believe in giving our customers freedom of choice. We know that every traveler is unique and has different preferences and needs. That's why we offer a wide range of options for destinations, accommodations, and activities. You can trust that you'll find something that suits your style and budget. Lastly, we believe that using Gofere is a sign of modernization in Africa. It is a platform that connects you to the world and makes it easy for you to explore the beauty and culture of Africa. With Gofere, you'll feel like you belong to a community of like-minded travelers who share your passion for exploring new places and cultures. So, whether you're planning your first trip or your tenth, trust Gofere to make it easy, safe, and enjoyable. Book your trip with us today and experience the freedom of choice, safety and a sense of belongingness.

Meet our team

Darlene Robertson

Founder & CEO

Jenny Wilson

Marketing Manager

Jerome Bell

Product Manager

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